Bp Oil Spill Case Study Crisis Management

This explosion killed 15 workers, and injured another 170.In 2011, BP announced that they would be selling the refinery due to its compensation and remedial efforts after the Deepwater Horizon explosion.

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BP also wanted to restore the environment, the local economy’s that were affected, and also their own image as an organization.

BP’s primary objectives were to admit to the American public that they were responsible for the Deepwater Horizon explosion, that it should be held accountable for the crisis, and that it was doing everything possible to restore economies that were reliant on the Gulf of Mexico.

The authors report that BP also originally made grave mistakes in: (1) trying to spin its way of the crisis rather than tackling the challenges head on and (2) focusing heavily on advertising during the clean-up operation.

The authors conclude that BP’s corporate brand continues to lag behind that of competitors such as Shell and Exxon, but that a change in company leadership has undertaken a more ethical communication strategy that is showing signs of success.

Effective PR is needed in this crisis situation because the entire Gulf of Mexico’s ecosystem is in jeopardy.

Not only that, but residents of states such as Louisiana, Mississippi, Alabama, and Florida, who rely on the Gulf of Mexico to make a living are impacted.

Communication tactics A content analysis of BP’s online newsroom, conducted by Dr.

Deborah Silverman, found that “127 new releases, dated April 21, 2010, to October 1, 2010, under title, “Gulf of Mexico Response” [were created]” (Center et al, 2014 pg. BP created four websites dedicated to the four states that would be most impacted by the Deepwater Horizon oil spill, Louisiana, Mississippi, Alabama, and Florida.

The Exxon Valdez oil tanker struck Prince William Sound’s Bligh Reef, dumping 11 million gallons of oil into the waters off the coast of Prince William Sound.

Although the results of the two spills were the same (dumping millions of gallons of oil into the ocean) the reactions to the accidents could not have been more different.

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