If a product needs a truly strategic-level document to capture and quickly convey its big-picture plans and objectives—the product roadmap—then wouldn’t any business, and even any specific initiative within a business, also benefit from a business roadmap? Consider how strategically useful a properly built business roadmap could be for an entrepreneur organizing her initial thoughts for starting a new business.
Rather than forcing her to jump straight into the details—as the typical template for a business plan does—a business roadmap would allow the entrepreneur to start with a high-level overview of the goals, priorities, milestones, resources needed, and other strategic elements of her planned venture.
With the right roadmap tool, you can build a business roadmap around your new HR plan, for example, or the launch of a new business unit.
And although we at Product Plan typically see product managers using our purpose-built roadmap software to create, share, and maintain their product roadmaps, our application is flexible enough to provide the same strategic benefits for all sorts of other business initiatives.
After spending a couple of months interviewing the CEO and his leadership team, including the sales team, to better understand their strategic goals, their business, and doing the necessary research and analysis, I finally created the desired plan for him.
But, during that entire experience, it continued to nag me why even CEO’s struggle to create ideal business plans.
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Here’s an example business roadmap template built (in just a few minutes, in case you’re wondering) using Product Plan’s roadmap software.
Armed with a business roadmap like this, the entrepreneur would have: In fact, a business roadmap can offer these strategic benefits not only to the launching of a business itself but also to any large initiative within an existing business.