Chinese Restaurant Business Plan

Chinese Restaurant Business Plan-58
Among these establishments, a significant part offer Chinese cuisine as their food genre. Competitive Landscape Our main competitors include Panda Express in the Student Union, Jimmy Johns on Park Ave., Chipotle Mexican Grill on University Blvd, and Bagel Talk in Park Student Union.

Among these establishments, a significant part offer Chinese cuisine as their food genre. Competitive Landscape Our main competitors include Panda Express in the Student Union, Jimmy Johns on Park Ave., Chipotle Mexican Grill on University Blvd, and Bagel Talk in Park Student Union.

Gross annual receipts total more than $ 172 billion dollars per year (National Restaurant Association 2012).

It is one of the country’s largest grossing industries.

We shall also rely a lot in the local media to promote our business.

This includes advertising our concept by use of attractive pictures and giving a clear message on our pricing.

The owners wanted to provide the market, students from the University and nearby places, with an option for a quick-service restaurant that offers quality food at an affordable price.

As an added novelty, the owners will add a twist to the product line by fusing oriental Chinese cuisine with western food to give customers something to rave about and come back for. Choi’s Kitchen will appeal to customers who are always on the go because the business will adapt a fast food concept and pacing.

The radio will also be used to hold a campaign on our products and our live parking lot.

We shall pick......, pastries and drinks, has been proven to be a winning newborn concept in the beverage and foodservice industry.

This restaurant shall be complete with sit down and dine in amenities. Choi’s Kitchen targets the young crowd with its East meets west and fast food concept.

These are people who are always on the go, and would most likely appreciate food being served fast.

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