Chipotle Business Plan

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There has since been an explosion of them, including Moe's Southwest Grill, Baja Fresh, and Qdoba, which itself has been struggling.

But increasing competition isn't the only reason why it may be many years before Chipotle's annual revenue hits $10 billion.

And Niccol offered no timetable for when he expected Chipotle to be able to more than double its revenue.

Having goals is good, but you generally only reach them if you have a roadmap to follow.

Between the store closures, the moves to restructure the business, and the relocation of its corporate headquarters from Denver to Newport Beach, California, Chipotle expects to take as much as $135 million in charges over the next few quarters.

While store openings fueled a lot of the chain's early growth, repeat business is vital, too, and Chipotle is still having trouble attracting customers.The approval also included a minor addition to the rear of the mall to accommodate a larger tenant.Tenants include Aspen Dental, GNC, Great Clips, and Buffalo Wild Wings. The Chipotle would be built north of those businesses.But it was also a much smaller, more nimble company that was leading the crest of a fast-casual restaurant wave that has long since matured.At the time, it was one of a relatively small number of national Tex-Mex chains.When Chipotle doubled revenue between 20, the number of restaurants it operated grew from 704 to 1,230: a 75% increase.When revenue doubled again by 2015, the chain had grown by another 63% to 2,010 locations.Chipotle Mexican Grill is still trying to recover from the 2015-2016 E.coli contamination scandal that drove customers away and sent revenue tumbling by 13% in 2016.There are two Chipotle locations near Middletown along Interstate 75 — one at the Ohio 63 exit in Monroe and another at the Ohio 73 exit for Franklin/Springboro. INITIAL_PROPS_HEADER = {"data":,"id":"wsj/header","context":{"article Id":"SB10020218986040634256204584313141106161618","author":"Julie Jargon","breakpoint":"lg","corp Hat":[,],"customer Nav":{"user":null,"ads":,"urls":{"login Url":"https://com/login?