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What is the single most important thing you want your audience to understand, believe, accept, or do after they see your poster?
What goals should I keep in mind as I construct my poster?
The answer to this question depends upon the context in which you will be presenting your poster.
Poster sessions have been very common in the sciences for some time, and they have recently become more popular as forums for the presentation of research in other disciplines like the social sciences, service learning, the humanities, and the arts.
Poster presentation formats differ from discipline to discipline, but in every case, a poster should clearly articulate what you did, how you did it, why you did it, and what it contributes to your field and the larger field of human knowledge.
Even within these columns, however, there are certain places where viewers’ eyes naturally fall first and where they expect to find information.
Imagine your poster with an upside-down triangle centered from the top to the bottom.A poster presentation combines text and graphics to present your project in a way that is visually interesting and accessible.It allows you to display your work to a large group of other scholars and to talk to and receive feedback from interested viewers.Viewers should be able to skim the poster from several feet away and easily make out the most significant points.The point of a poster is not to list every detail of your project.In general, people expect information to flow left-to-right and top-to-bottom.Viewers are best able to absorb information from a poster with several columns that progress from left to right.Long, complex sentences are difficult for viewers to absorb and may cause them to move on to the next poster.Poster verbiage must be concise, precise, and straightforward. Here is an example: Wording in a paper: This project sought to establish the ideal specifications for clinically useful wheelchair pressure mapping systems, and to use these specifications to influence the design of an innovative wheelchair pressure mapping system.In the sciences, this information appears in the discussion section of a paper.In general, you will need to simplify your wording.