Mirroring Cox’s experience with NNEP’s 2,000 embroidery business members, most successful embroidery businesses build their customer base from their local community. First, folks like to do business with people they know.Second, people like to do business in person, face-to-face.What embroidered apparel or products would make sense to anyone who has hobbies, a career or interests in common with you?Tags: Essay On The Grapes Of WrathAgainst Abortion Essays Arguments3rd Grade Math Homework SheetsEssay Should College Student Wear UniformChildrens HomeworkOrganizational Strategies In Essay WritingHow Can Homework Help StudentsCollege Term Paper OutlineHow To Write 5 Paragraph Essay
When Donovan opened his doors in 2001, he didn’t have a stable of Advertising Specialty Institute vendors filling his shop with orders. “That was the key way we brought on new clients in our first days.” Part of Donovan’s cold-calling strategy was to prepare samples of his work, and make appointments with ad specialty distributors.
“I never liked just showing up on someone’s doorstep,” he says.
“I’m at the stage now that I know about what amount of business is going to walk in the door,” Thomas says.
“But at first, what really grew my business was finding the right outside salesperson.” Thomas credits her outside salesperson with bringing in new clients and with keeping her abreast of what the competition in the community is really up to and what kind of corporate business is available.
“For example, if you’re a farmer, you know a great deal about crops, animals, equipment and the entire process.
You’re now uniquely qualified to sell decorated apparel to other similar farmers.
( Deb Thomas is proprietor of an Embroid Me franchise in West Chester, OH.
A self-professed “techno geek” with many years in corporate information technology, Thomas bought the franchise after recognizing its potential.
Many of her clients call her with work after having seen her sign and well-decorated storefront during their trips to the grocery store.
The top-of-mind awareness of having a great location works for her.