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As a writer, you can use words that inspire lust to make almost anything intriguing.
It’s strange that a certain type of word can have such a profound effect, but they do, and here’s why: Emotion.
The more emotion your writing makes readers feel, the more engaged they will be.
Power words are a shortcut to sparking that emotion.
And in this post, you’ll learn how to use them like a kung fu master.
Not for the fun of it, mind you, but because someone is doing something wrong, and the community needs to take action to correct it.
The problem is, with wrongdoing, most people are pretty apathetic — they’ll wait until the situation becomes entirely intolerable to do anything, and by then, it’s often too late. The authors of this Forbes headline don’t pull any punches: I didn’t realize some people get angry over business jargon, but apparently it’s a thing.Power words are like a “cheat code” for giving your writing an emotional punch.Sprinkle in a few, and you can instantly transform your writing from dull and boring to sizzling with personality. If you’re writing an article or essay, you can use power words to hook readers.Authors, copywriters, and content marketers use “power words” to spice up their content and compel audiences to take action. You want to pass along information, yes, but you also want the reader to feel a certain way about that information.Maybe you want to impress them, get them excited, make them cautious, get them angry, encourage them to keep going, or any number of emotions.Watch it for five minutes, listening for the words below. Here’s why: Fear is without a doubt the most powerful emotion for grabbing and keeping an audience’s attention.To make sure you don’t change the channel, news networks load up with fear words, making you worry you might miss something important. One moment, I was on a webinar talking to a few hundred people about traffic, walking them through exactly how to start a blog and make it popular. When they’re reading, most people aren’t exactly bouncing off the walls with energy and enthusiasm.And this headline, undoubtedly, had such people frothing at the mouth.If you want to connect with people’s anger and slowly but surely work them into a frenzy, use the power words below. Lawyers can eat you alive if you pick on the wrong person.Granted, you can overdo it, but in my opinion, most writers don’t use these types of words nearly enough. Here’s an example of a blog post headline here at Smart Blogger that utilizes with 20,000 volts of electricity. They’re probably bored, maybe a little depressed, and almost definitely tired. Here’s an example email from Mirasee: Like it or not, lust is one of the core human emotions.And they’re looking for something, anything, that’ll wake them up and make them feel better. Just look at the men’s and women’s magazines in the checkout aisle, and you’ll see what I mean.