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The deli will offer a choice of fresh mini-loaves for sandwiches.As learned from her experience with the downtown Timbuktu restaurant, Paris Care, a strong need exists for quick, diverse (vegetarian and non-vegetarian), and well-organized carry-out food for the downtown labor force as well as for downtown shoppers.In increasing numbers of single households and dual earner households with limited time for food preparation, many consumers are seeking fast, nutritious meals.
The menu offers a variety of healthful choices-note that there are no fried foods.
An advantage of not having fried foods is the savings in operating and service costs that exist with the use of deep fryers. Studies have shown that members of this age group are heavy consumers of restaurant fare.
Only counter service will be offered to keep labor costs low.
This will also keep the dining costs reasonable for consumers—self-service with no tipping expenses.
The following plan outlines the strategy the Diner will develop to cater to the growing Timbuktu community in the face of strong competition .
John Doe has worked in food service for over 17 years.
Future plans include expanding the bakery line, increasing over-the-counter sales (e.g., packaged loaves of bread and whole pies), possible downtown and university delivery, and a continuing effort to become more proficient in carryout operations.
Based on projections by the Institute for Public Policy and Business Research at the University of Timbuktu, the Timbuktu population is expected to grow 5-7% in the next five years, during that time, downtown Timbuktu will continue to provide a unique, vibrant, shopping and entertainment center for this region.
The ingredients of American Diner's bierock will vary to satisfy vegetarians as well as meat-eaters.
To round out meals of pot pie or bierocks and side salads, will be soup-of-the-day and desserts of freshly baked cobbler-of-the-day, cheesecake, baked maple custard and seasonal fruit pies.