' That's the big question the women's apparel store owner needs to ask," says D. (We didn't even bother listing a female customer's age because, frankly, women of all ages like to shop.) The male consumer is often single and usually has money to spend--but typically still has to be brought in kicking and screaming by his girlfriend or wife to spend it on clothes.His job may not require a coat and tie, but unless he's working in the Silicon Valley with hipster entrepreneurial types, he still wants to look good.If you're serious about opening an apparel store, you need to know that, like the restaurant business, the apparel business is risky.
' That's the big question the women's apparel store owner needs to ask," says D. (We didn't even bother listing a female customer's age because, frankly, women of all ages like to shop.) The male consumer is often single and usually has money to spend--but typically still has to be brought in kicking and screaming by his girlfriend or wife to spend it on clothes.His job may not require a coat and tie, but unless he's working in the Silicon Valley with hipster entrepreneurial types, he still wants to look good.If you're serious about opening an apparel store, you need to know that, like the restaurant business, the apparel business is risky.Tags: Social Networking Thesis FilipinoDescriptive Essays ParkHow To Write The Perfect Business PlanUt Business Degree PlanModel Essay LoveAssignment Index PageBook Is The Best Friend EssaysChild Labor Laws Essay
Every expert we spoke with agreed that the very first thing a prospective women's apparel retailer must do is decide where the "market-vendor" gaps are.
In other words, which customers in the store's trading area will you serve, and what apparel can you provide (and at what price) that can't be found easily elsewhere?
"Nothing is sure-fire, and there are risks attached to starting any kind of business," says Fred Derring, president and owner of D. Even in the restaurant business--if you're successful--you can make more money in five years than you can in 15 years in the apparel business." 3. On a serious note, you really need to think about why you've decided to open an apparel store vs. But there always seems to be room for more, particularly if you're offering consumers something they feel they're lacking. Maybe it's surf clothes; maybe it's chic plus-size fashions; maybe it's leather and jewelry imported from Turkey. Outfitters in New York City, says, "No apparel store should be stocking twill khaki shorts if there's a Gap within 10 miles." 6. In a word, this is called "marketing." For now, hear this collective quote culled from every apparel entrepreneur interviewed for this business guide: "Today the competition isn't two doors down the block; it's at the local mall.
a homeopathic pharmacy or an organic grocery store. Specializing, or finding your niche in this business, is crucial to your success. People can get everything we sell at their local mall, so we have to set ourselves apart other ways.
"Small stores are more focused on the community," Derring adds.
"They know their customers better, they give terrific service, and they generally have a more interesting collection of clothes on their store floors that will add to making customers feel special.Eager to get out of the real estate business and 'spending my Sunday afternoons sitting in other people's homes,' she opened a clothing store in the same downtown building where her husband had a restaurant. We know this fly-by-the-seat-of-your-pants attitude--as well as the notion that K is enough to start a clothing store--goes against our principle of good business acumen, especially today.Minimally most entrepreneurs interviewed for this business guide wouldn't dream of opening a store with less than ,000.Just because parents have money doesn't mean they're spending it on Calvin Klein and Jessica Mc Clintock for tots.They may well be shopping at Target and socking the rest away for a college education at an expensive Ivy League school. If you're in an old-money, Mercedes or Volvo station wagon-driving area, you can bet those parents may not necessarily be shopping at Target or Sears, but they may be shopping the Gap sales.We'll presume that your desire to open an apparel store isn't because you want to prove to your ex that you're actually hip and happening, or that you're so confident of your style that you need to share that good taste with the community.We'll instead presume that you have an acute business sense, a sincere interest in the clothing business and more than a little cash in the bank. For some of you, it may mean giving up the safety of your corporate job with its steady income, paid holidays, vacations and the opportunity for advancement. "Running an apparel store is more than a full-time job," stresses Nancy Stanforth, professor of merchandising at Oklahoma State University.Here is a handy set of questions that will help you determine whether fashion is indeed your forte. In any case, your experience and business sense are as important as your interest in clothes. Can you live with the inherent risk in the apparel business?This isn't meant to scare you; we're only trying to present a balanced picture."And when everything begins to look alike, consumers can become disenchanted.In addition, people just don't have as much time to shop today, and when they do, they want to go into a store and be serviced properly. If you can even find someone to help you in most department stores, you're lucky.