Generic Business Plan Template

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If your business plan contains only text, stick with a single-column layout that reinforces the linear flow of the document.

If your business plan includes some supporting data in the form of charts and tables, use a two-column layout to juxtapose text with its corresponding data.

In business plan charts, color should be used only to clarify trends and relationships.

Use color to emphasize single important data points, differentiate between real and projected values, or group related data: Charts, tables, and diagrams should be used in a business plan to summarize and present research that backs up your ideas and strategies.

A master of strategy, Greg Fisher is a Professor in the Management and Entrepreneurship Department at the Kelley School of Business, Indiana University and is also a visiting lecturer at the Gordon Institute of Business Science (GIBS) in South Africa and at the SKK Graduate School of Business in South Korea. in Entrepreneurship and Strategy from the University of Washington in Seattle and an MBA from GIBS.

He teaches in the areas of strategy and entrepreneurship and he has won teaching awards at Indiana University, the University of Washington and GIBS. Greg Fisher was named on The List of the ‘40 Most Outstanding Business School Professors under 40’ in the USA in 2014 and in 2016 he was named among the ‘Favorite Business School Professors Teaching MBAs’. in Entrepreneurship and Strategy from the University of Washington in Seattle and an MBA from GIBS.Try to include a multi-year plan, broken down by quarter and by project or department.While the SWOT matrix does have a place in the world of business communications, it’s not necessarily the best way to present your competitive landscape.If your business has already been operating for some time, investors will expect a detailed report of revenues and expenses.Tables are usually the best choice for this kind of financial summary, as they provide an unbiased view of the numbers and allow investors to look up specific values.Don’t rely on investors dedicating time to dig into the details of your report.What they really want is something that will help them understand your business quickly and without much effort.Two standard metrics that most businesses include in a market segmentation summary are customer age and gender.These data are easily summarized in a histogram, with bars that represent age group distribution.He teaches in the areas of strategy and entrepreneurship and he has won teaching awards at Indiana University, the University of Washington and GIBS. Greg Fisher was named on The List of the ‘40 Most Outstanding Business School Professors under 40’ in the USA in 2014 and in 2016 he was named among the ‘Favorite Business School Professors Teaching MBAs’.Business plans need to be understandable at a glance to attract funding.

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