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The journal aims to provide a comprehensive overview of the business and management by including all the key areas within the field of business administration including human resource management, business economics, laws & ethics, corporate social responsibility, finance, accounting, marketing etc.
The journal thus encourages authors to contribute case studies on subject areas including but not limited to: management, marketing, leadership, international business, public administration, finance and accounts, organizational behavior, entrepreneurial ecosystems in developing economies, the evolution of banking system, banking case studies - money laundering, anatomy of a scandal, lessons from the financial crisis, retail banking, great recession, monetary policy, quality and safety attributes, business laws, corporate social responsibility, training & development, six-sigma projects, strategic investment, evaluating financial and social returns for investors, game-changing technologies, asset allocation principles, e-feedback,creative promotions, ethics cases, minority enterprises, unfair labor practices, tax exemption, technology integration, gaming and economic development, corporate culture, gender discrimination at work places, and accounting information systems.
Authors are requested to submit Case Study along with class room Teaching Notes for the relevant article.
READ THIS CASE STUDY See hour a combined SEO and Content Marketing campaign helped Takeaway Packaging to increase both their search ranking and organic traffic to skyrocket their leads in only nine months.
READ THIS CASE STUDY Expanding boiler installation and servicing company, Boiler Boffin, came to us with an interesting brand which they wanted to build a new lead generating website around.
The website we built includes an online booking system for easy client management for the company.
READ THIS CASE STUDY One of the UK’s most successful songwriting and music production training companies approached Exposure Ninja to rebuild their website.READ THIS CASE STUDY If you’d like to discuss working together, the first step is to request a free website and digital marketing review and tell us a bit about your goals.As well as reviewing your market and competitors, we’ll map out our suggestions for moving forward and discuss next steps, if we can help.Before we start any new digital marketing campaign we first agree realistic goals and Key Performance Indicators (KPIs) with our clients.We agree what we’re going to work and improve during our relationships together, whether that is to improve their ranking within Google’s search results, to increase their traffic, to improve their conversion rate and leads, or to increase the visibility of their brand through digital press coverage — and our success rate is high.Using email and integrating social media and a new website allowed the hotel to infuse a cohesive value proposition throughout its marketing messaging.With the new effort, Jamaica Inn was able to achieve a 52% increase in its revenue index since starting this campaign.READ THIS CASE STUDY We helped this e Commerce store in the US grow from virtually nothing to 5k/week in sales and dominate their market, using a range of highly effective Content Marketing strategies.READ THIS CASE STUDY This estate agency had been using Adwords to generate leads for their services.These cases can be library or field based, or illustrative.For more information about case writing, please refer the editorial policy guidelines and resources page.