As a complementary method, the writer conducted interviews with an equal number of representatives of each group.The advantages and disadvantages of each method are discussed below.
al, 2008), obtaining a more nuanced view of the connections between the different variables.
For this study, triangulation was very useful because the researcher aimed to find the intersection between two very different variables belonging to very distinct industries – the arts (performing arts in particular) and business.
Again, this study was not an exception from this rule, as the questionnaires provided linear and clear results, but many elements from the research were left uncovered.
In order to cover more abstract aspects of the research, the author chose as a complementary method structured interviews consisting of several questions, which were distributed among representatives of each participant group.
Interviews are often used as complementary research method in the social sciences, because they give the opportunity for a more in-depth, open discussion, and more informal, free interaction between the interviewer and the interviewee (Potter, 2002; Winchester, 1999; Sarantakos, 2013).
Despite being considered a disadvantage because it produces subjective results, the flexible format of the interviews was a major advantage for this study, as some nuances of the research such as exploring “emotions”, and “creating memorable experience” could not be properly captured with the questionnaire design.It concludes with a brief discussion on the ethical considerations and limitations posed by the research methodology, as well as problems encountered during the research.This dissertation makes use of qualitative research strategy, where the research approach implemented has been that of interpretivism.A method of sampling has been used, as the relationships between different sub-groups had to be observed (Kirby et. Furthermore, a particular group of the total population was invited to the interviews, forming a sub-group of the original population.Also, the participants were selected on the basis of specific criteria, such as company (organisation), where a particular type of model has been implemented.Questionnaires were chosen for this research because they are a reliable and quick method to collect information from multiple respondents in an efficient and timely manner.This is especially important when it comes to large projects, with several complex objectives, where time is one of the major constraints (Greenfield, 2002; Silverman, 2004; Bell, 2005).These can be economic, social, or cultural factors.Therefore for the purposes of this research, the author chose the interpretivist approach, rather than the positivist and the pragmatist approaches, because abstract, non-quantifiable variables such as “”, “finding the arts in business and working with them to create a memorable experience”, comparing “traditional management” with “performing art management” and analysing whether performing techniques and their application into business can have positive influence on business practice were part of the objectives of the dissertation.This will be followed by a discussion on their ability to produce valid results, meeting the aims and objectives set by this dissertation.The chapter then goes on to discuss the sample size and the sampling strategy applied by the author, and the data analysis methods which have been used.