Research Paper Chewing Gum

Research Paper Chewing Gum-86
However, the increasing preference for different variants such as diet, functional, and flavored products by millennials and teenagers will further escalate their movement through convenience stores in the market. Countries, such as China and India, are contributing significantly to market growth as a result of the increasing acceptance of confectionery products from Generation Z and millennials.Rising preference for healthy chewing products has rendered a definite demand for the product in the market.

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The chewing gum market is growing at a considerable CAGR owing to its popularity among the working-class segment and millennials.

The demand for sugar-free products due to the significant health problems has been considered high in the developed countries of Europe. Company launched a Doublemint Mints, a sugar-free gum in the spearmint and peppermint flavors.

The market is anticipated to witness a significant growth as a result of consistent product innovations coupled with strong marketing campaigns by manufacturers.

The manufacturers are focusing on diversifying their product offerings by introducing new flavors, and fortified products with the addition of functional ingredients, thereby registering significant growth in the market.

• Sugared Chewing Gum • Sugar free Chewing Gum The sugar-free products are the largest and the fastest growing ingredient segment.

The market is growing at a CAGR of around 7.8% from 2017 to 2025.However, the rising incidence of health issues has anticipated rising demand for the medicated product category.This, in turn, has led the super and hypermarkets to increase the visibility of these product categories.As per the International Research Association (IRA), it is suggested that repetitive chewing of gums enhances concentration on a particular task that requires continuous monitoring.Moreover, it contributes to relieving stress and aids in weight management.The convenience stores segment is anticipated to record the fastest growth rate of around 7.5% from 2017 to 2025.The rising number of flavors in the product category results in increased sales of the product through convenience stores category. • Europe • France • Asia Pacific • China • Japan • Central & South America • Brazil • Middle East & Africa The Asia Pacific region is anticipated to witness significant growth, attributed to rising oral health awareness coupled with the presence of a large target population across the region.Key players in the market include Chocoladefabriken Lindt & Sprüngli, Mars, The Hershey Company, Perfetti Van Melle., LOTTE.Ferrara Candy Company, Ford Gum, Inc., HARIBO of America, Inc.• Convenience Store • Super market and Hyper market • Drug Store • Others The supermarket and hypermarket is the largest segment in the distribution channel category contributing a share of around 32.5% in 2017.Market growth is attributed to the significant contribution of the channel by providing a more extensive section for the confectionery products in the stores.


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