Research Papers Alcohol Advertising

Research Papers Alcohol Advertising-11
Advertisements are displayed through various means to a large audience, found through the Internet, billboards, or even when listening to the radio.Advertisers use a combination of marketing techniques to draw the attention of the consumer, however, some of the techniques used are either illegal, unethical, or both....The ban on advertising tobacco is already in affect, however, alcohol is another harmful substance.

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Tobacco and alcohol are the two biggest “harmful” industries currently in the United States, Tobacco use results in over 400,000 deaths a year in the US, costing society around $52 billion annually, and over 100,000 Americans die from alcohol related causes every year with an approximate cost of $90 billion annually....

[tags: Tobacco, Cigarette, Advertising, Tobacco smoking] - Introduction In terms of business, advertising is a type of marketing communication that is used to encourage, persuade or manipulate groups of people to take some action or continue with the actions that they were taking (Percy, 2008, p. In majority of cases, the outcome that is sought to influence the actions of the customer in terms of profitable contribution even though other forms are also popular (Hansen and Christensen, 2007, p. This particular type of work is in a category that is referred as effective labour and the commercial advertisers more of than not seek to elicit increased consumption of the products that they promote through branding that entails linking the produ...

For example, alcohol can damage the brain by interfering with the brain’s communication pathways.

Drinking alcohol can cause one to act differently than how they normally would....

The ban on advertising tobacco products on television and radio, was passed through legislation in 1970 by Richard Nixon.

This argument like others out there has two sides, one side in favor these advertisements and the other against these advertisements....

: Alcohol brands with youth-appealing advertising are consumed more often by youth than adults, indicating that these ads may be more persuasive to relatively younger audiences, and that youth are not simply mirroring adult consumption patterns in their choice of brands.

Future research should consider the content of alcohol advertising when testing marketing effects on youth drinking, and surveillance efforts might focus on brands popular among youth.

I believe that these companies should not have ads directed to teens, if these teens are not legally permitted to drink the beverages they are marketed.

Today our youth is not only exposed to alcohol advertising, but they are also the targets, An article from the American Academy of Family Physicians (AAFP) discusses how even though alcohol consumption has decreased in the last decade in teens, that in...


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