Ryanair Case Study Financial Analysis

Ryanair Case Study Financial Analysis-70
By continuing to use this site, you consent to the use of cookies.We use cookies to offer you a better experience, personalize content, tailor advertising, provide social media features, and better understand the use of our services.Even if Ryanair is using a modern and fuel efficient aircraft fleet, there is a growing distress regarding low-cost airlines contribution to carbon emissions (Griffiths, 2015).

By continuing to use this site, you consent to the use of cookies.We use cookies to offer you a better experience, personalize content, tailor advertising, provide social media features, and better understand the use of our services.Even if Ryanair is using a modern and fuel efficient aircraft fleet, there is a growing distress regarding low-cost airlines contribution to carbon emissions (Griffiths, 2015).

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Generation Y travellers have the desire to remain constantly connected with their social environment, which suggests that airlines need to adopt a different digital communication strategy to reach out to their target audience (PWC, 2016).

Although exact details are unknown of those future regulations governing air traffic between the UK and other EU countries, in case agreements fail to ensure restriction-free flights between the UK and EU, this political outcome could reduce EU airlines access to the UK market (and vice versa, UK airlines would also lose their unrestricted access to the EU) (Aviation Voice, 2017).

Ryanair is an airline registered in Ireland (Ryanair, 2017), however, as the airline maintains large bases in the UK, unfavourable Brexit outcomes could negatively influence not just Ryanair, but other low-cost airlines' operations in the UK (Kilpatrik, 2017).

In addition to the political and the economic uncertainty of the UK, details about the future aviation laws governing UK flights (in the EU) are unknown (FT.com, 2017).

In the case of the hard Brexit scenario, airlines with flights between the UK and EU countries will be subject to restrictions that could reduce the demand for air travel between the UK and the EU (Tovey, 2017).

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