Maybe it's a certain number of new leads, a defined increase in revenue, walk-in customers, or social engagement (more likes, re-tweets, pins, etc.). In the Marketing Strategy section you'll answer the question "How".
This section is all about execution, evaluation and correcting course.
In marketing parlance, marketing strategies fall within what's known as the four Ps: product, price, place (distribution) and promotion.
For a typical small business, promotion will form the bulk of your strategy.
You want to address how you'll implement your strategies and achieve your objectives by breaking things down into action steps or smaller goals.
You already did a bit of this when you considered the implementation methods you would use for each marketing strategy.Without one, you are operating by "seeing what sticks"—not the optimal way to market your business.A marketing plan is much more than just another boring business document, it's your map to revenue, growth, and longevity.After all, stuff like airplane banners are great, but not if they sink your whole marketing budget.Ask yourself, what's the best way to get your message in front of your target market?It's important to know that a properly developed, comprehensive plan isn't something you'll finish in one or even two sessions. You don't need to come up with a perfect plan, either.You're deciding what you need to do to grow your business and how you're going to go about it. Marketing plans are not, and should not be, written in stone.The marketing plan is a powerful tool that belongs in your small business arsenal.If you've been making do without a plan so far, or using a "play it by ear" approach, you're missing out on boosted revenue. A plan focuses your best efforts on activities that move your business forward.Some common promotion strategies include: Now is a good time to get creative!At the same time, make sure you watch costs and check that the strategies you embrace are measurable.