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Focus on where you are strong and put others in place where you need support and are not the expert.
Here, the CEO and host of podcast Overnight Success talk us through the guidelines she used to get her start.
As both a passionate consumer and former beauty writer, Hatzistefanis was able to spot a gap in the market.
“I got business cards, set up meetings and made my initial contact.”Following her trade-show research, Hatzistefanis met with multiple London-based labs in search of a partner who could help interpret her vision and create actual product.
“I knew what I wanted the end result to be, but I don’t have a chemistry background,” she said.
To keep business startup costs to a minimum, initially start with basic skin care products (cleanser, toner and moisturizer), and expand your skin care product line from there.
You can promote your products online -- particularly on social media -- but your best advertising will likely be word-of-mouth referrals.
Startup Costs: ,000 - ,000 Home Based: Can be operated from home. The starting point for any business is research, which can include the local cosmetics counter.
There’s a lot of emphasis on natural, organic products these days, so a skin care line that’s transparent about ingredients could be a wise decision in terms of product marketing and consumer acceptance.
No Creating and marketing your own skin care product line could be a great business venture.
Most cosmeticians will be more than happy to explain the benefits of their products, including what certain ingredients will do for your skin.