Skin Care Business Plan

Focus on where you are strong and put others in place where you need support and are not the expert.

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Here, the CEO and host of podcast Overnight Success talk us through the guidelines she used to get her start.

As both a passionate consumer and former beauty writer, Hatzistefanis was able to spot a gap in the market.

“I got business cards, set up meetings and made my initial contact.”Following her trade-show research, Hatzistefanis met with multiple London-based labs in search of a partner who could help interpret her vision and create actual product.

“I knew what I wanted the end result to be, but I don’t have a chemistry background,” she said.

To keep business startup costs to a minimum, initially start with basic skin care products (cleanser, toner and moisturizer), and expand your skin care product line from there.

You can promote your products online -- particularly on social media -- but your best advertising will likely be word-of-mouth referrals.

Startup Costs: ,000 - ,000 Home Based: Can be operated from home. The starting point for any business is research, which can include the local cosmetics counter.

There’s a lot of emphasis on natural, organic products these days, so a skin care line that’s transparent about ingredients could be a wise decision in terms of product marketing and consumer acceptance.

No Creating and marketing your own skin care product line could be a great business venture.

Most cosmeticians will be more than happy to explain the benefits of their products, including what certain ingredients will do for your skin.