Keep these in mind when Social media posting can be a complex thing.
If you're on multiple platforms, sharing a dozen times a day and your marketing team needs you to promote an upcoming webinar they forgot about until just now, where do you all fit it in?
(Source: can actually be a money-saver (if you do it right and consider the time you're spending).
But even so, know what you're getting into, and know what you want to get out. And the answer can't just be "I'm on Social Media because I'm supposed to be." Main objectives: Consider…
People won't respond well if your brand is super faceless, but nor will some markets respond if you're overly casual.
Identify three characteristics you want your brand voice to embody.
Fans or social media network users submit a photo and then share your contest with their friends, family and colleagues, asking them to vote (voters usually have to enter lead information, as well, by the way).
This massively increases the spread of your promotion.
This is why customer testimonials, good reviews, and influencer recommendations work. So, let's boost your social following right out of the gate. You can spend the next couple months crafting content, but (speaking from experience) it's almost impossible to build a social media presence from nothing.
A foundation is key for your social media marketing plan.