Thesis Book Band Brothers

Thesis Book Band Brothers-47
I recently rewrote it to convey the core ideas, minus out-of-date details.This revisited essay appears in Tim Ferriss’ new book, Tools of Titans.

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(Likewise if you can sell $200 per year, you need only 500 true fans.) Or you may need only $75K per year to live on, so you adjust downward.

Or if you are a duet, or have a partner, then you need to multiply by 2 to get 2,000 fans. But the good news is that the increase in the size of your true-fan base is geometric and linear in proportion to the size of the team; if you increase the team by 33% you only need to increase your fan base by 33%.

True fans not only are the direct source of your income, but also your chief marketing force for the ordinary fans. For instance, despite being in business for hundreds of years no New York book publisher knew the names of their core and dedicated readers.

For previous creators these intermediates (and there was often more than one) meant you need much larger audiences to have a success.

With the advent of ubiquitous peer-to-peer communication and payment systems — also known as the web today — everyone has access to excellent tools that allow anyone to sell directly to anyone else in the world.

So a creator in Bend, Oregon can sell — and deliver — a song to someone in Katmandu, Nepal as easily as a New York record label (maybe even more easily).To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.A true fan is defined as a fan that will buy anything you produce.The actual number has to be adjusted for each person.If you are able to only earn per year per true fan, then you need 2,000.25 in discussion with “Paula Mejia presents Psychocandy 33 1/3 launch with Rob Sheffield and Kristen Yoonsoo Kim” takes place on Oct. This is an edited, updated version of an essay I wrote in 2008 when this now popular idea was embryonic and ragged.This new technology permits creators to maintain relationships, so that the customer can become a fan, and so that the creator keeps the total amount of payment, which reduces the number of fans needed.This new ability for the creator to retain the full price is revolutionary, but a second technological innovation amplifies that power further.These diehard fans will drive 200 miles to see you sing; they will buy the hardback and paperback and audible versions of your book; they will purchase your next figurine sight unseen; they will pay for the “best-of” DVD version of your free youtube channel; they will come to your chef’s table once a month. First, you have to create enough each year that you can earn, on average, 0 profit from each true fan.If you have roughly a thousand of true fans like this (also known as super fans), you can make a living — if you are content to make a living but not a fortune. That is easier to do in some arts and businesses than others, but it is a good creative challenge in every area because it is always easier and better to give your existing customers more, than it is to find new fans.


Comments Thesis Book Band Brothers

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