And, finally, it allows Mc Donald’s employees to evaluate what they’re doing to ensure it aligns with the vision.
They can ask themselves, “Will what I’m doing make the customer smile?
A good vision statement is so important because it will help set the direction of your business.
It’ll have a huge influence on your decision making process and the way you allocate resources.
Southwest Air’s vision aligns with their mission of ‘dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit’.
Vision statements should be aspirational – the imprint you want to make in the world or the positive state of the future world you imagine in your industry.Ultimately it answers the question, “where do we want to go?”Vision statements are crafted to serve as inspiration and a guide for you and the other members of your institution.Here are a few traits that can help you evaluate your current vision statement and/or help you create a new one.When it’s time for you to write your own vision statement, give it your best shot!Visit Articulating a powerful vision is one of the hallmarks of a strong business leader. If you want some help getting started, we created a vision statement worksheet to guide you along the way.Download the FREE Worksheet Let’s take a look at some of the most creative and inspirational vision statement examples: The essence of a vision statement should be able to be captured in a couple of compelling sentences.While the substance of the statement is the priority, a vision statement can often only be as successful as it is pleasing to the ear.“A nerd for all your needs” has a pleasant ring to it and is memorable.A good vision statement drives everything about your brand.When you think about the mission you are on, it can, and should translate into the big vision, or the ‘true north‘ you foresee for your brand.