He will contact new retailers, form relationships with them and sell more ornaments to them for resale at a higher price to the end users, which in this case are consumers.
However, the wholesale distributor does not work for the manufacturer, or for the retailer.
Those retailers could then sell bottles of wine directly to the consumer.
This restriction no longer applies to a large extent, although the sale of wine and spirits is still extensively regulated.
There are several methods of classification that could be applied to wholesalers in general.
One of the most common classification schemes is the one developed by the Census of Wholesale Trade, which breaks down wholesalers into three main categories: Merchant wholesalers are known by many different names such as a wholesaler, distributor, supply house, importer/exporter and jobber.
That’s where a skilled wholesale distributor comes in.
A wholesale distributor will typically have strong sales skills and expertise in the industry.
The shortest of these chains of commerce run directly from the producer of the goods to the end user. The producer sells to a retailer, who then sells to the end user.
The longest chain of commerce in wholesale distribution involves all four channels.