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In other disciplines, the what is made up of a claim or thesis statement and the evidence used to back it up.
What information is essential for your audience to be able to understand your project and its significance?
In some disciplines, this information appears in the background or rationale section of a paper.
Even within these columns, however, there are certain places where viewers’ eyes naturally fall first and where they expect to find information.
Imagine your poster with an upside-down triangle centered from the top to the bottom.
If you are presenting at a conference in your field, your audience will likely contain mostly people who will be familiar with the basic concepts you’re working with, field-specific terminology, and the main debates facing your field and informing your research.
This type of audience will probably most interested in clear, specific accounts of the what and the how of your project.
What real-world problems or questions prompted you to undertake this project?
What field-specific issues or debates influenced your thinking?
A poster presentation combines text and graphics to present your project in a way that is visually interesting and accessible.
It allows you to display your work to a large group of other scholars and to talk to and receive feedback from interested viewers.